Quick Takeaways
- Alavert offers a non‑sedating, 24‑hour relief for most seasonal allergies.
- Second‑generation antihistamines such as cetirizine and fexofenadine share the low‑sedation profile but differ on onset speed and price.
- First‑generation drugs like diphenhydramine work fast but cause noticeable drowsiness.
- Desloratadine sits between Alavert and the other newer agents - a slightly longer half‑life with a modest price increase.
- Pick the right option by weighing onset, duration, sedation risk, cost and any existing health conditions.
Why a Comparison Matters
Allergy sufferers often reach for the first bottle they see on the shelf. But not all antihistamines are created equal. Understanding the nuances helps you avoid unwanted drowsiness at work, reduce daily pill burden, and get the fastest relief when pollen counts spike.
What Is Alavert?
Alavert is a brand‑name, oral second‑generation antihistamine whose active ingredient is loratadine. It became available in the United States in 1995 and is sold over‑the‑counter in the United Kingdom under the generic name loratadine. The drug blocks H1 receptors, preventing histamine from triggering the classic allergy symptoms of sneezing, itchy eyes, and runny nose.
Loratadine’s chemical structure includes a chlorophenyl‑pyridine core that resists crossing the blood‑brain barrier, which is why Alavert typically doesn’t make you feel sleepy.
Key Criteria for Comparing Antihistamines
- Onset of action: How quickly you feel relief after the first dose.
- Duration: Hours of symptom control per tablet.
- Sedation level: Likelihood of drowsiness, especially important for drivers and students.
- Metabolism pathway: Whether the drug interacts with common CYP450 enzymes.
- Average UK price (2025): What you’ll pay for a standard 10‑mg tablet.
- Prescription vs OTC status: Accessibility for people without a doctor’s note.

Head‑to‑Head Comparison
Antihistamine | Onset (minutes) | Duration (hours) | Sedation | Typical UK Price* (per 30 tablets) |
---|---|---|---|---|
Alavert (loratadine) | 60‑90 | 24 | Low | £4.80 |
Cetirizine | 30‑60 | 24 | Low‑moderate (about 10% report drowsiness) | £5.20 |
Fexofenadine | 45‑60 | 24 | Very low | £6.00 |
Desloratadine | 60‑90 | 24‑30 | Low | £7.50 |
Diphenhydramine | 15‑30 | 4‑6 | High | £3.20 |
*Prices reflect the average cost of a 30‑tablet pack in UK pharmacies and major online retailers as of October 2025.
When Alavert Shines
If you need a once‑daily tablet that won’t make you sleepy during a long meeting, Alavert is a solid choice. Its 24‑hour coverage means you won’t have to remember multiple doses when you’re travelling or at work. People with mild liver impairment generally tolerate loratadine well because it undergoes limited first‑pass metabolism.
Alavert also plays nicely with common chronic meds. It is metabolised primarily by CYP3A4 and CYP2D6, but the interaction risk is lower than for cetirizine, which can compete with some antidepressants for CYP2D6.
Alternative Antihistamines: Pros and Cons
Cetirizine
Cetirizine works slightly faster than Alavert, making it a go‑to for sudden hay‑fever attacks. The trade‑off is a modest chance of drowsiness, especially at higher doses. It’s also available as a chewable tablet, which kids appreciate.
Fexofenadine
Fexofenadine boasts the lowest sedation score of the lot. It’s ideal for night‑shifts or anyone who needs crystal‑clear alertness. However, it must be taken with a full glass of water and on an empty stomach for best absorption, which can be inconvenient.
Desloratadine
Desloratadine is essentially loratadine’s active metabolite. It provides a similar non‑sedating profile but hangs around a bit longer, which can be useful for people who miss a dose. The higher price tag often limits its over‑the‑counter availability, pushing it into the prescription zone in some regions.
Diphenhydramine
First‑generation diphenhydramine works fast and is cheap. It also doubles as a short‑term sleep aid, which some users appreciate. The downside is consistent drowsiness, dry mouth, and a higher likelihood of anticholinergic side‑effects, especially in older adults.

How to Choose the Right Antihistamine for You
- Identify your priority: Fast relief, no sedation, cost, or convenience?
- Check any existing medications: If you’re on a CYP2D6 inhibitor (e.g., fluoxetine), lean toward Alavert or fexofenadine.
- Consider your daily schedule: If you drive after a dose, avoid diphenhydramine.
- Look at price points: For families on a budget, Alavert and cetirizine provide a good balance of cost and performance.
- Trial period: Most OTC antihistamines can be tried for two weeks. Track symptom relief and any side‑effects in a simple diary.
Switching between agents is acceptable; just give each one a full week before judging effectiveness.
Common Pitfalls & Safety Tips
- Never double the dose to speed up relief - the ceiling effect means you won’t get stronger results, only higher risk of side‑effects.
- Watch for hidden loratadine in combination cold‑and‑flu products; stacking can push you beyond the safe 10 mg daily limit.
- Pregnant or breastfeeding individuals should consult a healthcare professional before starting any antihistamine, even OTC options.
- Older adults should start with the lowest effective dose and avoid diphenhydramine unless a doctor explicitly advises it.
- If you experience a rash, swelling, or difficulty breathing after taking an antihistamine, seek medical help immediately - rare but possible allergic reactions can occur.
Frequently Asked Questions
Can I take Alavert with alcohol?
Alcohol does not significantly increase sedation with loratadine, but drinking heavily can worsen allergy symptoms like nasal congestion. Moderate consumption is generally safe, yet it’s wise to monitor how you feel.
How quickly does Alavert start working?
Most people notice relief within 60 to 90 minutes after the first dose. Full 24‑hour protection builds after the second tablet.
Is Alavert safe for children?
The 5‑mg chewable form is approved for children aged 2 years and older. Always follow the dosing chart on the package and keep an eye on any unusual sleepiness.
What makes fexofenadine less sedating than Alavert?
Fexofenadine has a larger molecular size and a higher polarity, which limits its ability to cross the blood‑brain barrier even more than loratadine, keeping the brain free from histamine blockade.
Can I use Alavert for chronic hives?
Yes, loratadine is commonly prescribed for chronic urticaria (hives). If symptoms persist after two weeks, discuss a higher‑strength regimen or an alternative with your doctor.
By weighing onset, duration, sedation potential, price and any drug interactions, you can pick the antihistamine that fits your lifestyle. Whether you settle on Alavert or an alternative, the goal stays the same: clear breathing, itchy‑free eyes, and a day you can live without the sneeze‑fit.
Reading through the breakdown, it’s clear the pharmacokinetic profile of loratadine gives it a solid 24‑hour window while staying out of the CNS, which is why the sedation score stays low. The table makes the onset vs. price comparison easy to scan, especially for anyone juggling a family budget. I appreciate the note about CYP interactions – that’s often the hidden snag when you’re on SSRIs. Overall, Alavert feels like a balanced baseline, especially if you can’t tolerate the bite of cetirizine’s occasional drowsiness. For the occasional hay‑fever flare‑up, it’s a dependable go‑to.